Senior Writer, Health Plans (Aetna and CVS Caremark)
About the position
The Senior Writer at CVS Health will play a crucial role in supporting the Health Plan businesses, specifically Aetna and CVS Caremark, by creating compelling and innovative content. This position requires a blend of creativity, strong writing skills, and the ability to collaborate effectively with a team to deliver high-quality marketing communications across various channels. The role emphasizes the importance of adhering to brand standards while producing engaging content for both B2B and B2C audiences.
Responsibilities
? Ideate and write creative solutions that adhere to the brand vision and brand standards of two Health Plan brands.
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? Bring ideas and creative to life with passion and commitment for enterprise-wide campaigns or one-off emails.
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? Develop and maintain trusted partnerships with peers and internal business teams.
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? Apply deep and demonstrated experience in writing for a broad range of deliverables including OLV, display, print, email, DM, and social.
Requirements
? 5 years overall experience as a writer
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? 2 years of experience as a Senior Writer (in-house or external agency)
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? Top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar
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? Ability to lead, generate and support impactful creative writing ideas and executions
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? Ability to understand a marketing brief and translate the input into ideas
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? Strong written, verbal, conceptual, and presentation skills
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? Technical skills including Adobe Creative Suite, MS Office, and proficiency on a Mac.
Nice-to-haves
? Health care experience
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? Proven track record as a Writer with a portfolio of breakthrough creative samples
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? Knowledge of digital, print and video production
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? Experience working in creative marketing agencies or marketing organizations
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? Experience with Figma, Miro and Gen AI.
Benefits
? Full range of medical, dental, and vision benefits
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? 401(k) retirement savings plan
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? Employee Stock Purchase Plan
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? Fully-paid term life insurance plan
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? Short-term and long-term disability benefits
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? Well-being programs
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? Education assistance
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? Free development courses
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? CVS store discount
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? Paid Time Off (PTO) and paid holidays.
