About Unlock
Unlock? mission is to unleash the power of home equity to enrich people? lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We?e not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We're beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control.
About The Role
We are seeking a dynamic and data-driven Head of Brand.
The Head of Brand is responsible for developing and executing a comprehensive brand strategy that drives brand awareness, preference, and loyalty. This role will oversee all aspects of brand marketing, including brand strategy, campaign development, media planning, team leadership, and budget management. The ideal candidate will be a creative and strategic thinker with a proven track record of success in brand leadership
?ou'll report to: Chief Marketing Officer
?ocation: Remote in the US
What We're Looking For
?evelop and execute a comprehensive brand strategy that aligns with the company's overall business objectives.
?onduct in-depth market research and consumer insights to inform brand positioning and messaging.
?ollaborate with design, product, and other cross-functional teams to ensure brand consistency across all touchpoints.
?versee the creation and execution of innovative and engaging brand campaigns across various channels, including digital, social media, traditional media, and events.
?evelop compelling brand messaging and creative assets that resonate with the target audience.
?anage campaign budgets and timelines to ensure efficient and effective delivery.
?dentify and cultivate strategic media partnerships to amplify brand reach and visibility.
?egotiate media placements and optimize media spend to achieve maximum ROI.
?ead and mentor a high-performing brand marketing team, providing guidance and support.
?et clear goals and objectives, allocate resources effectively, and drive team performance.
?easure the impact of brand partnerships on brand awareness, market share, and revenue.
?stablish key performance indicators (KPIs) to track the success of brand marketing initiatives.
Minimum Requirements
? Bachelor's degree in Marketing, Advertising, or a related field
?0+ years of experience in brand leadership, with a proven track record of success
?trong understanding of brand strategy, positioning, and messaging
?xperience in developing and executing successful marketing campaigns across various channels
?xcellent leadership and team management skills
?roficiency in data analysis and performance measurement
?trong communication and presentation skills
?bility to work effectively in a fast-paced and dynamic environment
?aster's degree in Business Administration or Marketing
?xperience in the Financial Services
?roven ability to build and maintain strong relationships with internal and external stakeholders
?xperience in leading cross-functional teams and driving organizational change
?trong understanding of financial metrics and budgeting
What We Offer
?quity Stake: A share in our company, providing you with a piece of our collective success.
?iscretionary Time Off: Flexible time off for you to rest and recharge as needed.
?omprehensive Health Plans: Medical, dental, and vision plans to support your well-being.
?01(k) Match: An annual 4% employer match to aid in your retirement planning.
?ake Your Mark: Your chance to play a pivotal role in our growth and leave a lasting impact on the company and industry.
$240,000 base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, Unlock's Total Rewards package is highly competitive, designed to support your success at work, at home, and at play ?uch as 401K matching, health benefits, employee stock options and paid time off.
Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.