[Remote] Manager, Content Marketing

Note: The job is a remote job and is open to candidates in USA. Tines is a company founded in 2018 with co-headquarters in Dublin and Boston, focused on intelligent workflow solutions. They are seeking a Manager of Content Marketing to define the market narrative and oversee content strategy, while also managing a team and ensuring high-quality content creation. Responsibilities • Own and shape Tines’ content strategy • Develop and execute a clear, differentiated content strategy aligned to Tines’ positioning around intelligent workflows • Define priority narratives, audiences, formats, and channels across the full funnel • Ensure content serves multiple objectives: brand, thought leadership, AEO/SEO, growth marketing, and sales enablement • Act as the final editorial voice and quality bar for all major content initiatives • Personally contribute high‑impact content, campaign narratives, and executive thought leadership • Identify, shape, and edit strong stories from across the company: product, engineering, customers, and leadership. In addition to editorial oversight, this person should view themselves as the senior internal investigate reporter • Mentor and develop a content team and a roster of contractors, providing clear editorial direction, feedback, and growth paths • Build scalable processes that allow the team to move fast without sacrificing quality • Establish Tines as a trusted voice for builders, operators, and systems thinkers through authoritative, original content • Oversee the creation of premium assets such as industry reports, research‑driven narratives, customer stories, and serialized content (e.g podcasts, video series) • Partner closely with Comms, PR, and Analyst Relations to ensure content supports broader influence and visibility efforts • Elevate Tines.com into a destination for high‑value insight, not just product marketing • Design and operate a distribution-first content system, ensuring every meaningful asset is repurposed, amplified, and measured across channels • Be data‑driven, defining success metrics, tracking performance, and iterating based on results • Experiment with new formats, channels, and platforms to expand reach and relevance • Create content with the marketing team, using their distribution muscle and your editorial judgment to maximize reach and impact • Work closely with Product Marketing, Sales, Customer Marketing, and Product to ensure content reinforces Tines’ differentiation • Serve as the internal authority on content strategy, storytelling, and editorial best practices • Bring clarity and focus to what Tines talks about and just as importantly, what we don’t Skills • 8+ years of experience in content, editorial, journalism, or thought leadership roles, ideally within B2B SaaS or enterprise technology • Proven experience owning content strategy and operations at scale • Exceptional writing and editing skills, with a portfolio that demonstrates clarity of thinking and narrative strength • First-person experience and a strong POV of AI's role in content creation • Experience managing and developing content teams, with a player‑coach mindset • Strong editorial judgment and the confidence to act as an editor‑in‑chief • Deeply data‑oriented, with experience measuring content performance and running experiments • Comfort operating in ambiguity and building systems from the ground up • Familiarity with cybersecurity, IT, or technical audiences is a plus, but not required Benefits • 10% bonus • Equity Company Overview • Tines is a no-code workflow automation platform designed especially for security teams. It was founded in 2018, and is headquartered in Dublin, Dublin, IRL, with a workforce of 201-500 employees. Its website is https://www.tines.com.