Job Description:
• Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights.
• Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies.
• Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders.
• Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies.
• Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations
Requirements:
• 3+ years experience in marketing analytics or data based roles.
• Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization
• Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities
• Effective communication to translate complex data into clear, actionable insights for various stakeholders
• Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns
• Attention to detail ensures data analysis, reporting, and trend identification accuracy
• Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods
• Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives
• Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development
Benefits: