Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by advancing innovative research and improving quality of life for individuals and families impacted by paralysis. The Marketing & Communications Coordinator will facilitate programmatic and fundraising communications, digital outreach, and brand awareness efforts while providing administrative support across departments.
Responsibilities
- Support implementation of media strategies to raise awareness of our nonprofit organization's mission, programs, and initiatives; evaluate campaign results
- Serve as a coordinator of the Foundation’s social media properties, helping with content planning, scheduling, monitoring engagement and coordinating responses to questions/comments
- Maintain and update Marketing-Communications editorial calendar
- Support the day-to-day maintenance of and monitoring social media; work with the Digital Director and others to analyze digital media performance metrics and compile regular reports on key metrics, trends, and insights to drive improvements and measure success
- Utilize web-based tools (e.g. Sprout Social, HubSpot) to support digital marketing efforts
- Collaborate cross-departmentally and with external vendors and agencies on larger projects, including marketing/conference campaigns and collateral, publications such as our annual impact report, media outreach and coordination, and more
- Lend editorial assistance to produce compelling content for community outreach
- Maintain and update database of community influencers, ambassadors, bloggers and other community partners. Support partner content development
- Collaborate closely with the Foundation’s programs, including Quality of Life Grants, Information Specialists, Peer & Family Support Program and Outreach and Education on initiatives throughout the year
- Provide support for drafting and editing media alerts, web content, blogs, newsletters, social media content and other publicity and promotional materials. Maintain consistent messaging and tone across platforms
- Assist with planning and execution of awareness campaigns, such as Spinal Cord Injury (SCI) Awareness Month and Caregiver Awareness Month
- Lend support to the planning and promotion of the annual Reeve Summit
- Provide as-needed communications support (occasionally in-person) at NPRC exhibiting opportunities, grantee site visits, etc
- Ensure all work is consistent with established brand guidelines, applicable policies, and compliance standards
- Stay up to date with traditional and digital media trends, emerging platforms, and best practices
- Participate in programmatic site visits to capture and produce communications content
- Volunteer at Reeve events to help with tasks other than Marketing & Communications (registration, set-up, etc.)
- Participate in Reeve event committee meetings (Reeve Summit, Advocacy Summit, etc.)
Skills
- Associate's degree and 1-3 years' experience working for a non-profit, corporate, or agency, or equivalent combination
- Understanding of media platforms, including social media
- Excellent communication skills, both written and verbal
- Ability to work independently and meet deadlines in a fast-paced environment
- Passion for nonprofit work and a commitment to making a positive impact
- Collaborate well with others and build partnerships
- Have strong organizational skills and attention to detail
- Be a creative self-starter who takes initiative and contributes to group goals
- Be deadline-oriented; work well under pressure and with tight deadlines
- Be able to prioritize and handle many tasks simultaneously
- Be self-motivated, proactive, and skilled at problem-solving
- Demonstrate reliability and flexibility
- Microsoft Office 365
- Canva
- Third-party social media platforms and tools (Meta, TikTok, LinkedIn, Sprout Social, etc.)
- Google web tools (Analytics, Google Ads, etc.)
- Bachelor's degree
- Experience with CMR, CMS (particularly HubSpot and WordPress) and/or other website and customer relationship management platforms and systems
- Working knowledge of HTML
- Basic knowledge of web accessibility and data privacy standards
Company Overview
- Our vision is a world in which spinal cord injury does not result in paralysis and paralysis does not result in diminished quality of life. It was founded in 1982, and is headquartered in Short Hills, New Jersey, USA, with a workforce of 11-50 employees. Its website is http://www.christopherreeve.org.