We are a boutique real estate brokerage marketing a $3M+ luxury listing in Del Mar, California, and we are looking for a data-driven paid advertising strategist who understands how to target, track, retarget, and convert high-intent buyers using behavioral data, not just demographics.
We are not looking for someone who simply boosts posts. We need a professional who understands:
• Pixel-based tracking
• Cookie-based audience building
• Behavioral targeting
• Funnel design
• Retargeting & sequential messaging
• Conversion tracking & optimization
Our goal is to move prospects through a buyer funnel from:
Awareness → Engagement → Intent → Qualified Buyer Lead
We need someone who can:
1. Build High-Intent Audiences
Use:
Website traffic
Real estate browsing behavior
Luxury buyer indicators
Retargeting pixels
Lookalike audiences
Interest + behavioral layering
To reach people who are actively showing buying signals for luxury real estate in Southern California.
2. Launch Paid Campaigns
Run ads on:
Meta (Facebook & Instagram)
Google Display & YouTube
LinkedIn
Retargeting networks
To drive traffic to:
Our property landing page
Property video
Lead capture pages
3. Collect & Interpret Data
Track:
Cost per click
Cost per lead
Video watch %
Retargeting pool growth
Conversion rate
Funnel drop-off points
We need someone who knows how to read ad data and make adjustments, not just report numbers.
4. Retarget & Refine
Create multiple message layers for:
First-time viewers
Video watchers
Website visitors
Form starters
High-intent users
We want ads that get more specific and more persuasive as people move deeper into the funnel.
5. The End Goal
We want to generate:
Serious buyer inquiries
Qualified leads
Property showings
Buyer engagement for a $3M+ Del Mar listing
This is not a one-off boost — we want to build a repeatable luxury buyer funnel we can use for future listings.
6. Ideal Candidate
You should have:
Proven experience with Meta & Google ads
Experience with real estate or luxury marketing
Pixel + retargeting experience
Funnel and conversion tracking experience
Ability to explain strategy clearly
Bonus if you have worked with:
Luxury brands
High-ticket products
Real estate funnels
7. To Apply
Please include:
Examples of campaigns you’ve run
Results (CPL, ROAS, conversions, etc.)
Your approach to funnel + retargeting strategy
What tools you use (Meta Ads Manager, GA4, CRM, etc.)
We are ready to move quickly and invest in a professional who can generate real buyer demand.