Job description
Pure is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it’s a delightful journey where everyone can discover something special, regardless of their preferences.
Overview
We’re looking for well-connected Freelance PR Experts to support media outreach and secure high-impact press coverage in Tier 1 and 2 publications.
This is a project-based assignment where overall company strategy, messaging, and opportunities are provided in-house. Your focus will be on strategic execution: leveraging your media relationships and outreach expertise to land placements.
Key Responsibilities- Execute PR outreach based on pre-defined strategy and story angles for B2B and B2C
- Pitch to journalists and editors to secure coverage in Tier 1 and Tier 2 publications (e.g., NYT, WSJ, FT, TechCrunch, Forbes as priority.)
- Leverage existing media relationships to maximize placement success
- Manage journalist communications and follow-ups
- Identify the best contacts and timing for each opportunity
- Provide feedback from media to help refine ongoing outreach
- Track outreach and report on results
Requirements- Experience in B2B and B2C placements
- Proven track record of securing Tier 1 media placements
- Strong, active network of journalists and editors in the UK and/or US
- Ability to execute quickly and independently with minimal guidance
- Excellent pitching and relationship management skills
- Highly responsive and results-oriented
- Experience in dating, tech, consumer apps, or lifestyle brands is a plus
Engagement & Compensation- Project-based collaboration
- Hourly base rate for execution of agreed outreach scope
- Performance-based bonuses tied to:
- Number of publications secured
- Quality of the publication
At Pure, we are anything but boring. Join us on a mission to make dating more exciting for everyone!