Job Description:
• Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging.
• Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals.
• Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment.
• Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners.
• Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements.
• Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance.
• Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data.
• Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics.
• Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works.
• Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers.
Requirements:
• Bachelor’s Degree
• 1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels.
• Hands-on experience managing both strategy and execution of email and SMS programs.
• Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action.
• Familiarity with segmentation, testing methodologies, and lifecycle program design.
• Collaborative mindset and ability to work closely with creative, merchandising, and product teams.
Benefits:
• 100% remote within the USA
• Medical, Dental, and Vision Insurance
• Automatic 401k contribution
• Employee referral program
• At home office set up
• Bi-annual company retreats
• Open vacation policy
• Equity
• Monthly team events