We are a new children’s boutique brand creating original apparel designs for babies and toddlers (newborn–4T). We are looking for an illustrator to create warm, whimsical, storybook-inspired graphics for clothing designs.
Our brand, Link & Littles, focuses on cozy childhood moments — morning snuggles, bedtime stories, and the small magical moments of early childhood. We are building collections that feel nostalgic, gentle, and timeless rather than trendy or loud.
This is a proof-of-concept phase, starting with a small collection of designs, with potential for ongoing collaboration if the style is a good fit.
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Artistic Style We’re Looking For
We love artwork that feels:
• Cozy and nostalgic, darling character design
• Soft and whimsical
• Storybook-inspired
• Playful but calm
• Timeless rather than trendy
Think:
• children’s book illustration energy
• gentle expressions
• soft line art
• muted but playful color palettes
NOT looking for:
• bold cartoon/comic styles
• modern minimalist text-only designs
• loud primary colors or commercial character styles
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Project Scope (Initial Phase)
We are commissioning 3–5 original illustrations to be used on baby apparel (onesies, rompers, toddler crews).
Design themes may include:
• cozy childhood imagery (stars, animals, bedtime moments)
• gentle fantasy elements (dragons, unicorns, fairytale creatures)
• storybook-style characters or scenes
• warm, sentimental motifs
Designs should work well for:
• Direct-to-film (DTF) printing
• Small garment placement
• Baby/toddler clothing aesthetics
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Deliverables
• High-resolution PNG (transparent background)
• Editable source file (AI or PSD preferred)
• Commercial usage rights for apparel printing
• Minor revisions included
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Ideal Designer
You might be a great fit if you:
• Have experience with children’s illustration or apparel graphics
• Enjoy whimsical or storybook aesthetics
• Can create original artwork (not clip art composites)
• Understand how designs translate onto clothing
Please include:
• Portfolio examples (especially children’s or character work)
• Any relevant illustration styles
• Your typical turnaround time
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Budget
Open to proposals for per-design pricing.
We are a small startup testing initial designs, but hope to build an ongoing relationship with the right artist.
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Brand Keywords (for style reference)
Cozy • Storybook • Gentle • Playful • Nostalgic • Warm • Whimsical
Please begin your proposal with the word “storybook” so we know you’ve read the full description. Thank you!